Gardeot Launches Premium Streetwear Line Inspired by Ice Hockey

Ipswich, UK, 21/01/25 – Gardeot, a bold new brand blending premium streetwear with the energy and passion of ice hockey, is set to launch its highly anticipated debut collection. Founded with a mission to elevate the sport and bring its influence to the forefront of fashion, Gardeot is planning to make big waves in both the streetwear and hockey scene.

“Ice hockey is more than just a game; it’s a culture,” said James, founder of Gardeot. “We wanted to create something that resonates with hockey fans and streetwear enthusiasts alike. Every piece in our collection tells a story about the sport’s grit, style, and unrelenting spirit and we will continue to do so in future pieces.”

A Collection with Purpose

Gardeot’s debut lineup features meticulously crafted designs that blend comfort, style, and a nod to the sport’s heritage. Highlights include:

• The OT: An oversized T-shirt that’s a tribute to hockey’s intense overtime periods and oversized style trends.

• The Nameplate: A sleek design inspired by the iconic nameplates on hockey jerseys.

• The Chirp: A playful yet bold design capturing the sport’s competitive banter.

Quality, passion and sustainability are at the core of Gardeot’s vision. Each item is crafted using premium materials, designed with the passion of the game and delivered in recyclable packaging to minimize environmental impact.

“We’re not just creating clothes; we’re building a movement,” added James. “Our goal is to grow the sport of ice hockey, especially in areas of the world it is not so mainstream, while offering our customers something truly unique and meaningful to wear.”

Community and Engagement

Ahead of the launch, Gardeot has been actively engaging with ice hockey and streetwear communities through social media campaigns and exclusive giveaways. Fans can look forward to early access opportunities and a chance to win pieces from the debut collection.

Looking Ahead

Beyond fashion, Gardeot is committed to giving back. The brand plans to support youth ice hockey initiatives and other programs aimed at expanding the sport’s reach.

“This is just the beginning,” said James. “We’re here to celebrate the sport we love and share it with the world in a way that feels fresh, modern, and impactful.”

For more information about Gardeot and its debut collection, visit www.gardeot.com or follow @Gardeot on social media.